Car Dealership Social Media Marketing Ideas

Brainstorming ideas regarding your social media posts would often be challenging for those in the dealership industry since it takes so much of their time. We all know how tough the competition is in this industry, and you need to produce content that captures the interest of your audience.  It would be best to transform your social media pages into a lead generation machine. Car dealership social media posts should not only generate likes and shares, but they must also encourage them to take the first step to the car buying process.

Best Car Dealership Social Media Marketing Ideas

Your dealership must have an active social media account. Study shows that people interested in buying cars will gather information on review sites and social media pages. If you are not yet involved in this platform, now would be a great time to do so. Here are some of the fantastic ideas that you can add to your car dealership social media page.

Be Sure to Share your Blog Articles

There’s a chance that your dealership is using an active content marketing strategy. You could have hundreds of posts sitting on your blog page. Do not let them rot there; share them in your car dealership social media posts. Blog articles are usually entertaining, relevant, and high-quality, especially those that generate a high traffic volume. It is the best time to reuse them. It can serve as a guide or a helpful article to your audience, especially those looking for information about cars. If you have a team assigned to content marketing, be sure to work in unison with them. Find out some blog post ideas that will generate high interest among your audience.

Employee Introduction

Your social media page is another perfect avenue to introduce your people. It creates a sense of intimacy or familiarization. Before they even decide to visit your showroom, they will already know who they should meet. When posting a photo, be sure that it is high-quality. The detail should be written in a personable yet professional manner. Potential customers should perceive that it is fun, informational, and entertaining. You can even post a car dealership social media marketing video if you want to take it up a notch. The employees in the video must appear approachable and warm. Remember that posting this video aims to get potential customers acquainted with your people. Here’s how you can develop an effective sales rep profile.

Posting Your Inventory

Make it a habit to regularly post an image of the car in your inventory on your car dealership social media page. Be sure that you will not just limit yourself to a specific make and model of the vehicle. You’ll never guess who’s looking for a particular car. Also, do not just add the image with a simple caption. Make sure that it will also include other features such as the following.

• High-quality image of the car that shows it in various angles.
• A walkthrough, which showcases both the exterior and the interior of the vehicle.
• The link to the listing page
• Other important details such as the upgrades, year, mileage, etc.

By presenting these details to your potential clients, you are proving that you are dedicated to streamlining their car buying process. You deeply care about their purchase, and you want things to be convenient for them.

Terminology about Automotive

Sometimes, you want to take a break from those big posts; we call these filler posts. One of the best car dealership social media post ideas would be to educate your audience with some terminologies they will encounter when shopping for a car. We all know how technical the process can be, and the jargon words and terms can overwhelm them. From the terms used in a car purchase, financing application to the car parts, and even insurance terms, you can curate a post that explains them.  If you are describing a car part, be sure to add a picture. Be detailed but use easy-to-understand terms.

Promotions and Deals

If you have an upcoming exciting deal on used vehicles or oil change, you want to make sure that your potential customers know it. Therefore, consider adding them to your car dealership social media page. Sharing your deal will significantly enhance the result of your campaign. When posting a promotion, you want to remain consistent. Be sure to use the same promotional media and materials on this platform. If you are feeling generous, you might want to run an ad campaign to expand the reach of your post.

Post About an Upcoming Event

If you are hosting an event, you also want your audience to be aware of it. Therefore, it should also be added to your car dealership social media marketing. Create a Facebook event and then share this a couple of times before the actual date of the event. Understand that social media would be a great way to advance your company’s brand awareness campaign. It is also an excellent platform to generate leads for that event.

Create a Post Dedicated to Your Loyal Customers

We all know that our businesses are thriving due to the continued patronage of our loyal customers. There’s a chance that your employees have also established a life-long customer-business relationship with some of them. If you are thinking of a car dealership social media post idea, why not curate a post intended to celebrate your customers. You can post a picture of a completed purchase or mention someone and show your appreciation post. Remember that in the dealership market, you want to build a long-term relationship; it is how you will create a solid and engaging community. Also, be sure to ask the permission of the customers before posting their pictures.

Customer Reviews

We’ve mentioned before how powerful user-generated content is when convincing others to complete the buying process. More than 90% of the customers in the car industry will read reviews before going to the market. Therefore, you should consider posting customer reviews and testimonials. Most review sites, such as Auto Sales Reviews, offer an easy way to integrate customer reviews into your social media post. Be sure to look for stellar reviews. Also, you should design an appealing template where you will add the post. Like the photo, get your customer’s permission before adding this into your car dealership social media post.

Trivia

Based on the study, the attention span of the people using social media is constantly decreasing. Therefore, you can capture their attention by posting short but exciting trivia about cars. You can post something about car parts, car manufacturers, the history of the vehicles, vintage cars, etc. Curate this as a question and add choices so your audience can post their guess on the comment section. 9Gag is using this method effectively and has been getting a lot of attention recently.

A Tour of the Car Lot

Whether your customers are planning to get a repair, buying a replacement, or getting an upgrade, the experience will be overwhelming to them. One possible reason is that they are venturing into unfamiliar territory. They are confused about how the process will go, which makes it filled with uncertainties. One way to ease their nerves would be to post a video tour into your car dealership social media page. Show them your facility and let them know how welcoming it is. Be sure to take this tour step-by-step. Start from the lounge area, where you will welcome them or hold the initial consultation process. Take them to your inventory and service center. If you have a financing department, be sure to show it in the video. If you have an existing Covid-19 safety protocol, let them know about it, so they know what measures you are taking to protect them.

Tutorial on Your Car Dealership Social Media Post

There are simple repairs that your customers can perform at home. There are also creative DIY projects that they can start with their car. While your people at your service centers will be more than willing to accommodate them, there are instances that the driving hours to get to your car lot would be a hassle to them. Therefore, add tutorials on your car dealership social media marketing. Some of the tutorials that you can add to your content calendar are:

• How to Fix a Flat Tire
• Cleaning the Cloudy Headlight
• Proper Use of Car Code Reader
• How to Replace the Taillights or Headlight
• How to Replace the Windshield Wipers

When talking about these subjects, be sure to take your time and include your service team to brainstorm the best topic that you should discuss. Think about the repairs that don’t necessarily need assistance from the professionals. You should also develop a plan on how you can smoothly deliver this tutorial.

Holiday Events

Of course, you should send greetings to your customers during the particular holiday season. It is one of the best car dealership social media posts, and it doesn’t take time to curate one. You can also create this in advance and during your free time. While you may not need to develop a post for every Holiday, you need to be active during important Holidays such as Christmas, Easter Sunday, or Thanksgiving Day. When designing it, you can add a green tie on your car during Christmas or an Easter Egg positioned in a place they can’t quickly notice.

Car Dealership Social Media Idea: Tips and Guides

You have years of experience in this industry; there’s a chance that the process is already second nature to you. However, for others, especially first-time car buyers, things can get daunting. You need to find ways to simplify the process to encourage them to do business with you. One way to achieve this is by adding tips and guide on your car dealership social media post. Post answers to some of the most frequent questions that you will encounter. Share tips on how the customers can buy their desired cars at the price they want. By doing this, they will see you as someone who truly cares for your clients’ happiness. Do not allow them to see you as a dealer who will purposely mark up the cost of the vehicle.

Finally, you should also consider sharing relevant content. It doesn’t always have to focus on your sales staff, facility, or inventory. Car Dealership social media marketing must also involve posting relevant content that you will find online. Start implementing our winning strategies and ideas, and you will notice that your engagement and lead generation rate will advance dramatically.