Sales Rep Profile: Creating the Best Profile
Nowadays, dealership listing sites, such as Auto Sales Reviews, offers you a chance to build a profile for your salespeople. Creating a solid sales rep profile would serve as the face of your dealership online. Based on the study, around 97% of the consumers will look at the salesperson’s profile before they schedule a visit to the dealership. Car buyers believe that their experience would be more satisfying if they worked with a trustworthy and reliable salesperson. On the other hand, dealership believes that it helps them close more deals.
What are the Different Types of Sales Rep Profile?
Before we start to build that fantastic profile, we need to understand first the five sales rep profiles to determine what is suitable for your employee.
The Challenger
These people have a deeper understanding of the business. They will utilize this to teach the customer something new, which will be helpful in making sales. In terms of their communication, they can be pretty assertive. They will not hesitate to make a statement about a controversial topic. When you look at some of the top-performing salespeople, they will mostly fit in this sales rep profile. Sometimes they can be pushy, which may annoy some of the customers.
The Hard Worker
These are the salespeople who are willing to go above and beyond their duty to satisfy the client. They are committed and will not easily give up when they want to close a sale. Among the five sales rep profiles, they are very motivated, especially when trying to improve their sales skills. They will always be interested in activities that give them the opportunity to hone their craft. They are also interested in getting feedback. These are the member of your team who will show up early at work and will stay late. They will be meeting a higher number of prospects in a week than other types of sales representatives.
The Relationship Builder
These sales reps will always be willing to help the clients. They understand that car sale is not just a one-time service, and you need to treat this as a long-term partnership. Compared to the other five sales rep profiles, they will try to get along with everyone. However, their chance of closing the sales is a lot lower. Instead of making sales, they will focus on cultivating a solid professional and personal relationship with the prospects.
The Lone-Wolf
When closing the deal, these people will heavily rely on their instinct. It can be pretty challenging to control them, but they will definitely deliver the result. They tend to break the rules and establish their own way of doing things. It is not common to encounter these people in the dealership industry. Nonetheless, they can deliver an excellent performance.
The Problem Solver
They are clever, dependable, and detail oriented. These salespeople will be drawn to the problems and will not stop until it is solved. They will also never leave any unfinished tasks. These people are more focused on creating a satisfying post-sales experience. They are the people best to create follow-ups to guarantee that the customer is delighted with the car. Among the five sales rep profiles, they are the ones who will ensure that the client is not encountering any issues.
Components that Make a Good Sales Rep Profile
Sales rep description could be great content that will highlight the strength of your people and your dealership. People love to see them on e-mail newsletters, social media, and it is also an excellent material that you could inject into an article. It doesn’t require too much effort as long as you pay attention to the critical components.
Profile Photo
When choosing a photo, which you will use on your sales rep LinkedIn profile, select something that will make you appear approachable and professional. It would be best to exude a vibe that the consumer will easily trust since these people will need to make a significant decision. If possible, have a professional photographer take the picture; they have proper lighting and a scenario free from any distraction. Give your best smile. Also, before you upload the photo, ask your advisor if it is a proper choice for a profile picture. Encourage them to be honest; you want to make sure that it will catch the prospect’s interest and inspire them to do business with you.
The Biography
Your biography will add a human touch to your sales rep profile. It’s like you are giving the customers to get to know you before they even meet you. If possible, use a first-person POV to make it personal. Tell them what convinced you to work in the automotive market. You can even tell them about your favorite vehicles. While working in a dealership, it is not required to limit the facts in your biography to automotive-related information. Tell them about your favorite sports teams or anything that interest you. It will make you seem relatable to them. The goal here is to make you appear more friendly. Purchasing a car is already a stressful occasion, and you don’t want to add to your customer’s anxiety.
Add a Video on Your Sales Rep Profile
A brief video will also be a great addition to your good sales rep profile. We recommend adding an introductory video in your profile thanking the audience for spending some time visiting your profile. You should also state that you are excited to meet them in person. The video should be not more than a minute, and it should have all the things you want to convey to the prospect. Videos can now be created using your smartphone. However, be sure that your speaking voice will be well-modulated. It would help if you also were cautious about the ambient noise.
Your Contact Information
Don’t forget the main reason why you are creating a sales rep description. You want to draw the prospects into your car dealership. Therefore, you want to make sure that they can directly contact you. Once reading your profile, they may realize that you are a suitable salesperson for them. However, you might lose this business opportunity if they have no way to reach out to you.
Do Not Ignore the Small Details
When building your sales rep LinkedIn profile, do not forget the small yet essential details such as your years of experience, spoken language, training, and specialties. If you are speaking different languages, be sure to mention it in your profile. You may be able to attract buyers who are more comfortable speaking the same language. Also, adding your years of experience to your profile will make the car buyers see you as credible. Be sure to update the information as often as necessary.
How Important is the Sales Rep Profile?
The sales rep profile serves as the professional introduction of the salesperson. It allows a diverse group to be aware of your quality of service and products (in this case, vehicles), along with your various strengths and specializations, such as track record, years of experience, training, etc. It can also be a summary of the relevant information and elements about the representative. Having a well-crafted profile is essential for your dealership since it is a perfect way to promote your business and make sure that it will stand out from the competition.
A Powerful Marketing Tool
As we mentioned above, a good sales rep profile can be an effective marketing tool for your dealership since it gives an excellent first impression. Nonetheless, as someone operating in this business, you want more than just a first impression; you want to make sure that it will last. Your profile should also be intended to reach out and win the trust of your prospects. Since your profile will appear in various databases and platforms, it ensures that your prospects will find you when they need you. It will be beneficial for you and the potential customers since they can find all information in a central location.
Improve Your Branding
Your sales representative who has a profile will help in advancing your company’s branding strategy. You will stand out more than those companies that do not have a sales rep profile. You can provide an array of information on your profile and assure the customers that you have the skills and resources to meet their demands. If you fail to take advantage of it, your prospects will not know how approachable and professional your people are.
Your Sales Rep Profile Improves Your Credibility
In this competitive industry, you want to make sure that your prospects will see your credibility. One way of doing this is to create a professional sales rep LinkedIn profile. If you have a well-established brand, you can quickly gain the car buyers’ trust and confidence. Your prospects and possible business partners will find you as someone reliable and competent. It will help you attract potential customers and explore the opportunities that this industry can offer.
Give the Public an Idea about Your Services and Products
Usually, your prospects will get to know about your dealership through your previous customers. Having a sales rep profile will help the car buyers see your business from your employees’ perspective. It gives you a chance to tell them why you are a better choice than your rivals. It would function as a window to your business, providing the prospects with an opportunity to see what you can offer.
Essential Tips in Creating a Comprehensive Sales Rep Profile
Like any form of marketing material, you need to think about what you are trying to achieve when building your sales rep description. When adding elements and modifications, you should always ask if this looks appealing to your target audience. It should also help you advance your goals. Let us share some tips on how you can create a profile that will help your dealership be noticed.
Improving the Visibility of Your Sales Rep Profile
Images can help improve the aesthetics of your sales rep profile as long as you don’t overdo it. Some database and listing sites will allow you to add two other images apart from your display picture-your company logo and the cover image.
- Company Logo- When a prospect searches for your profile, they should see the logo of your company. Logo are simple image but has an immense help in improving the company’s branding.
- Cover Image- With your cover image, you will have more options. However, there are some specifications that you should follow to guarantee that your prospects will not be overwhelmed by the colors and images on your profile.
- Specifications- Some databases will have recommended specifications in your cover images. If you don’t follow this, there’s a chance that the listing site will crop your picture or will downgrade its quality. You may end up having an unprofessional and tacky photo.
- Branding-Whether you plan to use color palettes or an image, be sure that it will reflect the branding campaign of your dealership.
- Simple- We do not recommend using a cover image filled with rich text and intricate designs. You don’t want your customers to focus more on the photos.
- Easy to Design- Aside from being simple, you also want to choose something that you can easily design with your basic photoshop skills. Some people may even use a premade template offered by Canva to ensure that it will fit the exact requirement of the online database.
Writing Your Description
If you observe some of the sales rep Linkedin profiles, you will find how difficult it is to understand their description. Some of them will appear like complicated medical books. Your description will serve as your sales pitch. The simpler and quicker your explanation is, the better it will be for your audience. It should not take more than 30 seconds to read the entire description. Also, make sure that it is tailored for your target market. At the same time, it should sound friendly. Avoid using convoluted statements, jargon, and long-winded sentences. Before posting your description, show it to others and ask them if it makes sense.
SEO-Ready
You should not undermine your sales rep profile‘s ability to contribute to the company’s SEO efforts. Here are some strategies that will give you some extra love from the search engine sites.
- Natural Use of Keywords- Add some relevant and high-performing keywords to your profile. Always remember to do this naturally and that you should sound like a human.
- Fill Out- Make sure that all the fields in your profile are populated. The more information you can give to the customers, the better it will be. They will see you as someone transparent and honest, which is rare in the dealership market.
- Create a Backlink- Make sure that your profile links back to your dealership website.
Once you are done, you will have an optimized sales rep profile that will build a connection between you and the potential customers. You would add a more human and approachable characteristic to your dealership if you managed to create a fantastic salesperson profile.