Online Business Review: A Well-Balanced Feedback
A healthy collection of positive online business review can improve your company’s authority. Nowadays, most dealerships are focusing on gathering Google Reviews after the search engine site placed more emphasis on customer feedback. What’s the big deal; they are simple to get, it populates your online content, and improves your SEO. Unfortunately, it lacks the quality and substance.
Why Should You Avoid Indulging on Fluff Online Business Review?
While the power of Google is undeniable, relying entirely on Google can harm your reputation and customer experience. You don’t want this to happen since you want to offer the consumers the best possible experience. You’ve worked so hard to build on your dealership’s reputation, and you don’t want to ruin it. Despite the prominence of Google reviews online, they often lack substance. They offer little information that will help the public in making their purchasing decision. According to the latest report, at least 70% of car shoppers will look for the details and length of the online business review rating to help them make a more sensible decision. Unfortunately, Google fails on those subjects.
Why Google Reviews Count as Fluff Review?
As we mentioned above, audiences will prioritize authenticity and substance when judging the review. Unfortunately, there’s just no way to tell if the reviews on Google are authentic or paid. For instance, customer online business review in Google lack the necessary info. About 1/3 of the reviews found in Google only have stars and have no words. 44% of the reviews are less than ten words. With little content available, it may be time to ask if it shows the customers the actual value of your car dealership. Check the Google reviews that you have been receiving in the past two weeks. Do they showcase the positive side of your business, or are they offering something valuable to your customers? The review should convince your customers that you are the best car dealership in the market.
Google does not require a minimum number of words. Also, it does not offer you an option to tag the employees’ name that provides excellent customer service. This platform is not imposing rules that will prompt the consumers to take some essential steps. The star rating alone will not be enough to convince your target market to choose your car lot. They won’t realize what’s the reason behind your perfect rating.
Why Should I Focus on Substance-Dense Online Business Review?
Online business review website such as Auto Sales Reviews can help the audience look at the downsides and the benefits of working with a particular dealership. It offers you a chance to balance your feedback by providing you access to long, high-quality, and nutrient-rich content. The review should showcase your dealership’s story, their experience, and their willingness to work with you in the future. You need to show them that you are giving your customers a voice by sharing their perceptions about your dealership. It should be more than just clicking the number of stars. It should have at least 50 words.
What are the Reasons to Choose High-Quality Online Business Review?
There are various reasons why you should consider a well-balanced review. You are ensuring that the content is valuable for all your shoppers as well as your car dealership.
Your Dealership is a People Business
It is a transaction made between two people. Your sales representatives and consultants are what will set your dealership apart from other businesses. It is why it is essential to have a review that mentions the name of your employees. Testimonial makes the customer think that you are offering a transparent service. It highlights your accountability and dedication to providing a fantastic service to all your clients. About 98% of the car shoppers will be requesting a specific consultant. Having online business review that features your top employees’ names gives your clients the chance to pick the best staff and have a better and more satisfying experience.
It Offers Multi-Dimensional Approach
The car buying process is not a direct approach; there are too many things involved like product selection, customer support, price, financing option, car service, cleanliness of the facility, the accommodating staff, etc. A star rating will not give your customers information on those subjects. Instead of just focusing on one category, the customer online business review should provide a rating on all crucial matters.
Picture Can Add Authenticity
Some online business review websites offer your customers a chance to add images to their reviews. According to the report, about 76% of the customers will consider a review with photos more helpful to their decision.
How Important Are Reviews for Your Car Dealership?
Your car dealership will heavily rely on customer reviews. It plays a massive role in your company’s success. As long as you motivate your customers in leaving you a sensible review, it will provide insights to your clients that will prompt them to choose you as their go-to car dealership.
It Improves Your Website’s SEO
Online business review ratings have become essential in improving your local SEO. It ensures that your name will be more prominent and will appear on local searches. Therefore, the more reviews you have, the better your online visibility will be. Reviews can be counted as an authentic user-generated element that will usually rank high on search results.
It Increases Your Sales
If you receive better ratings and positive reviews, the buyers will start seeing you as a trustworthy dealership. We all know how this industry is plagued with scammers and having a high trust rating means a lot to your prospects. Moreover, it also aids in your lead generation campaign. Based on the report, adding a star to your 3-star rating will boost it to more than 80%.
Online Business Review Stimulates Your Engagement Rate
Any customer online business review or mentions that you will receive will inspire your prospects to be curious and talk about your business. It has the power to offset any negative comments. Frequently receiving positive reviews will push the negative reviews down to the last page of the search result, making it impossible for your customers to see them.
Boost the Employees Morale
When the positive review specifically mentions the name of your sales rep, it can boost their satisfaction and morale. They will think that the career path that they are taking is fulfilling, and their happiness will translate into their quality of work. They will be more motivated to serve the clients.
Improved Customer Insight
Online business review will help you understand the strengths and weaknesses of your car dealership. You will understand the areas that you need to focus on and the parts that require some improvement. You can also adjust your marketing strategy after learning about the perception of the public. Knowing the insight of the customer would be vital if you are looking for ways to provide solutions to their problems better.
Boost Your Customer Base
Your customers who leave you a positive review will most likely turn into your loyal customer and brand ambassador. They have taken some time to share their fantastic experience with your dealership, and they will most likely share it with the people close to them. They will happily recommend your service to those who are looking for a reliable car.
It Encourages Others to Leave Online Business Review
Getting a high volume of online business review rating will encourage your future clients also to leave their reviews. If your loyal customers have encountered a negative testimonial about your company, they will likely leave a review that challenges it. Your customers will want to be a part of those thousands of people leaving a positive impression about your dealership.
How to Encourage Your Customers to Leave Review
Now that you are aware of how important it is to have a well-balanced and informative review, you are probably wondering how you can encourage your customers to write it. Most clients will find it a hassle to leave a review, especially a well-formulated one. However, with thoughtful planning and some small amount of incentive, you could populate your company profile with positive thoughts.
Build Up an Online Business Review Strategy
Asking for a review from your customers will not encourage them to do it. Instead, you must consider the whole process. You need to know when to ask for an online business review, how to do it, and why you should do it. After you have the answer to these questions, you should develop a concise and comprehensive strategy.
Track the Result
After you have developed and implemented your strategy, you need to monitor the efficacy of your plan. You need to understand how effective it is and what areas need to be adjusted. There are different tools that you can use to measure your strategy.
Offer Them an Excellent Customer Experience
The quality of your customer service will play an instrumental role in convincing your clients to leave feedback about your dealership. Remember that their whole experience does not just include offering them a fantastic car; you also need to show your attentiveness and ability to respond to their every question.
Be Proactive
It would be best if you were very proactive when asking for a review. Even if your sales rep managed to surpass your client’s expectation, it is improbable that they will leave a review. You should be training your staff to ask for a review. They should also know when to ask to guarantee that the customers will oblige to your request.
Let Them Know Why
Your customers should understand why you are asking for a customer online business review. Tell them that it could help the staff who assisted them and provide information for future car shoppers. Your customers will unlikely leave a testimonial about your company if they are clueless about its purpose. You should also inform them of the type of information that you need to make the review focus on your strengths.
Offer Small Incentives
You can offer incentives to them that don’t cost a lot. However, be sure that it provides you excellent business value. For instance, you can promise them that you will feature them on your social media page. You can offer rewards that market your business, such as free after-sales support.
Look for Online Business Review on Social Media
It would help if you also took advantage of your social media network. Your happy customers will be sharing pictures and testimonials about you on their social media feed. There are different tools that you can use to spy on the mentions on these channels. Make use of them, and you will receive notifications every time you receive a mention.
Monitor Your Rivals
Finally, spying on your competitors is a standard practice in the industry. Determine how they are getting their reviews, and you may discover some helpful tips. You can reverse-engineer the practical methods they are using to ensure that you will also enjoy the optimum result level.
Well-balanced online business reviews make your dealership irresistible and attract potential customers. Your reviews will serve as the backbone of your reputation to boost your lead generation and sales strategy.